4 Little-known Social Media Features You Should Be Using to Boost Your Strategy

Today’s digital age requires more than just having a social media presence to have an impact. While you may already be familiar with the basic features of the major social media platforms, there are lesser known features that can elevate your outreach. Let’s explore four tools that will boost your social media strategy.

LinkedIn Document Sharing

LinkedIn’s document sharing feature allows you to upload slide decks (files ending in PPT or PPTX), (files ending in DOC orDOCX), and PDFs not exceeding 100MB or 300 pages. This is a great way to share presentations, reports and case studies directly to your audience. 

We recommend sharing documents that focus on knowledge sharing, event content, insights and trends, and culture stories. 

Interactive Stickers for Facebook and Instagram Reels and Stories

Looking for a fun way to drive engagement on Facebook and Instagram? Interactive stickers is a cool feature available on Story and Reels for both platforms allowing followers to participate in activities such as polls, quizzes, and Q&A sessions, creating opportunities for your organization to educate and interact with followers, gauge opinions, or share behind-the-scenes insights.

Alt Text

Alt Text isn’t a little-known feature, but are you using it? Making social media more accessible and inclusive for all audiences is a key part of using social media platforms to make an impact. Additionally, properly optimized alt text can increase engagement, as more people are able to understand and interact with the visual content.

Make alt text a consistent part of your strategy to ensure that everyone can engage with your brand's content and message.

LinkedIn Showcase Pages

Does your organization have multiple initiatives, sub-brands, or programs that appeal to different audiences? Showcase Pages are subpages within a LinkedIn Page that allow organizations to deliver curated content to specific audiences, all while still being connected under the main page of your organization. Think UNICEF, they have a LinkedIn page for their global brand, but they also have Showcase Pages to highlight specific initiatives or regions like “UNICEF Innovation” and “UNICEF Haiti”. These sub-pages allow UNICEF to tailor content for audiences interested in their innovation initiatives and their work in Haiti.

It’s time to explore these often-overlooked tools and features to help deepen connections, enhance engagement, and extend your organization’s impact on social media.